Eric Kayser
PIXSTUDIO a eu le privilège de travailler en partenariat avec Eric Kayser, une réputée boulangerie française implantée à Abidjan. Notre objectif était double : renforcer leur présence numérique et amé...
Understanding the need
Eric Kayser, a renowned French bakery established in Abidjan, wanted to modernize its customer interaction and strengthen its digital presence. The brand needed an engaging community management strategy and innovative digital tools to deliver a seamless customer experience worthy of its reputation for artisanal excellence.
Issues to address
Reconcile artisanal tradition with digital innovation for an iconic brand. We needed to develop an engaging social presence while creating modern tools like a QR code digital menu, without compromising the bakery's premium identity.
The PIXLSTUDIO approach
We deployed a complete digital strategy: community management with attractive content on social media, and creation of an online menu accessible via QR code with back office for simplified updates. Everything was SEO-optimized to maximize the brand's online visibility.
Jean Luc Pacome
Chef de projet web
Expert in digital strategy for premium food service brands, Jean-Marc supports international brands in their local communication. His expertise covers community management, custom digital tool creation, and customer experience optimization.
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