Branding & Digital Strategy Point Barre - Pixlstudio
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Branding 2023
Point Barre

Point Barre

Point Barre, un restaurant de choix au Quartier Plateau d'Abidjan, a fait appel à PIXLSTUDIO  pour enrichir son image de marque et optimiser sa présence digitale. Le projet englobait le branding, la r...

Branding Production Vidéo Community Management Stratégie Digitale Captation Photo
Point Barre
Step 1 — The context

Understanding the need

Point Barre, an iconic restaurant in Abidjan's Plateau district, wanted to strengthen its brand image and develop its digital visibility. The establishment needed a strong visual identity and an online presence that matched its unique culinary experience.

Step 2 — The challenge

Issues to address

Translate Point Barre's warm atmosphere and gastronomic excellence into a cohesive brand identity. We also needed to build a digital strategy capable of retaining existing customers while attracting new ones throughout the year.

Step 3 — Our solution

The PIXLSTUDIO approach

We deployed a 360° support: logo creation and brand guidelines reflecting the restaurant's DNA, immersive video clip production, complete social media management, and professional photo shoots. An annual strategy with seasonal campaigns helped maintain customer engagement.

Project led by
M

Max

CEO & Directeur de Projet

CEO of PIXLSTUDIO and specialist in AI technologies, Max designed and developed this project via a 100% AI-enhanced approach, notably thanks to Claude and his Code module.

Branding Stratégie Digitale Direction Créative Gestion de Projet

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