Digital presence audit
Complete analysis of your current digital ecosystem: website, social networks, SEO, e-reputation. We identify your strengths, weaknesses and opportunities for improvement with actionable recommendations.
Consulting & Support
Digital strategy 360.
We analyze your market, define your digital positioning and build the roadmap for your digital transformation.
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Introduction
What is
What is
digital strategy?
Digital strategy is the master plan that defines how your business uses digital channels to achieve its business objectives. It encompasses all marketing, sales and communication actions deployed on the web.
In an Ivorian market undergoing full digital transformation, having a clear digital strategy is no longer a luxury, it's a necessity. Successful companies are those that have understood that digital is not just another channel, but the foundation of their modern customer relationship.
An effective digital strategy answers fundamental questions: Who are your online customers? How to reach them? What message to convey? On which channels? With what measurable objectives? Without clear answers to these questions, your digital investments risk being scattered without generating tangible returns.
At PIXLSTUDIO, we have supported more than 80 Ivorian and international companies in defining and deploying their digital strategy. Our approach is pragmatic: we start from your business objectives to build a concrete, measurable action plan adapted to your resources.
Our services
The pillars of our
The pillars of our
strategic support
Competitive analysis
In-depth study of your digital market: competitor positioning, strategies used, share of voice, differentiation opportunities. Understanding the environment to better position yourself.
Positioning definition
Clarification of your digital value proposition, identification of your personas, definition of your online brand territory. Clear positioning for effective communication.
Digital marketing plan
Development of a detailed action plan: SMART objectives, channel selection, editorial calendar, forecast budget, tracking KPIs. A clear roadmap for the next 12 months.
Strategic support
Monthly or quarterly monitoring of execution, performance analysis, strategic adjustments, training of your teams. A long-term partnership to guarantee results.
On-demand consulting
One-off consulting sessions for specific issues: product launch, crisis management, technology choices, partner evaluation. Expertise when you need it.
Benefits
The business impact
The business impact
of a clear strategy
Optimized ROI
Every franc invested in digital is directed towards high-impact actions. No more scattered spending without measurable returns.
Precise targeting
You know exactly who your online customers are and how to reach them. Personalized messages, maximized conversions.
Fast decision-making
With clear KPIs and an effective dashboard, you make informed decisions in real time.
Competitive advantage
A well-executed strategy positions you ahead of competitors who are navigating blind in digital.
Omnichannel consistency
Your message is unified across all digital touchpoints. A smooth and memorable customer experience.
Precise measurement
You know exactly what works and what doesn't. Continuous optimization based on data.
Methodology
Our strategic
Our strategic
process
Step 01
Immersion
Meeting with your teams, document analysis, understanding of your business model, market and ambitions.
Step 02
Diagnosis
Complete audit of your digital presence, competitive analysis, identification of opportunities and obstacles.
Step 03
Strategy
Definition of objectives, choice of priority channels, development of action plan and forecast budget.
Step 04
Presentation
Strategy presentation, discussion of recommendations, adjustments and validation of the final plan.
Step 05
Deployment
Support in implementation, team training, provider management if necessary.
Deliverables
What you
What you
receive
✓
Complete digital audit report (PDF + presentation)
✓
Competitive benchmark analysis
✓
Personas definition and customer journeys
✓
Digital positioning document
✓
12-month digital marketing plan
✓
Template editorial calendar
✓
Detailed forecast budget
✓
KPI dashboard
✓
Priority technical recommendations
✓
Presentation and training session
Budget estimate
Invest in
Invest in
your strategy
An effective digital strategy is a structuring investment for your business. The budget for a consulting mission depends on its depth: simple audit, complete strategy development, or support in its implementation.
Strategic consulting mission
300,000+
FCFA
≈ €460 / $500
- Complete digital presence audit
- Competitive benchmark analysis
- Personas and customer journey definition
- 12-month digital marketing plan
- Presentation session and recommendations
FAQ
Frequently asked
Frequently asked
questions
How long does a digital strategy mission take?
A complete mission (audit + strategy) generally takes between 4 and 8 weeks depending on the complexity of your digital ecosystem and the number of stakeholders to interview. Strategic support can then continue for 6 to 12 months.
What budget should I plan for a digital strategy?
Strategy missions start from 2,000,000 FCFA for an audit with recommendations. A complete mission with detailed marketing plan is between 3,500,000 and 7,000,000 FCFA depending on scope. We always provide a personalized quote after discussion.
Does my SME really need a formalized digital strategy?
Yes, and this is particularly true for SMEs with limited resources. A clear strategy helps prioritize high-impact actions and avoid spreading your budget across irrelevant channels. We offer formats adapted to SMEs with accessible budgets.
Do you execute the strategy you define?
Yes, it's even our recommendation. As a 360 agency, we can deploy all the actions defined in the strategy: website creation, SEO, advertising campaigns, content production, etc. This guarantees total consistency between strategy and execution.
How do you measure the success of a digital strategy?
We define clear and measurable KPIs together from the start: web traffic, conversion rate, acquisition cost, social engagement, leads generated, revenue attributable to digital, etc. A monthly dashboard tracks progress and adjusts if necessary.
Do you work with companies outside Ivory Coast?
Yes, we support clients throughout West Africa and international groups wishing to develop their presence in the Ivorian or regional market. Our consultations are conducted via video conference for remote clients.
Ready to define your digital strategy?
Contact us for a free initial discussion. We analyze your situation and propose an approach adapted to your objectives and budget.
Request a free audit →
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